Investors often focus too much on what they think will happen later this month or next year. Case in point: In 2020, the masses flocked to stay-at-home stocks that soared as the pandemic forced people to spend more time at home.
But when you want to build wealth, you’ll be rewarded for thinking long term and buying into businesses that you think will be great regardless of short-term trends. Here are three stocks to invest in and hold for the next 20 years.
Shares of Pinterest (NYSE:PINS) have jumped more than 280% in the past year. But you haven’t missed out on this growth stock. It’s an advertiser’s dream, and the company has only started to cash in on its e-commerce potential.
Pinterest is a hybrid social media platform and visual search tool that’s all about inspiration. Users known as Pinners seek out ideas for everything from recipes and workouts to planning a wedding, a home improvement project, or a dream vacation. The platform’s number of monthly active users rose 37% during the fourth quarter of 2020.
Before 2020, Pinterest wasn’t very shoppable, even though shopping is what many Pinners are looking to do. In April, with much of the world under stay-at-home orders, it unveiled a host of new features that allowed users to shop from boards, Pins, and searches on the platform.
Since then, it’s unveiled a cutting-edge array of new shopping features, including an eye shadow try-on feature that allows you to virtually experiment with new products, and an option to upload a photo and view similar shoppable Pins.
The beauty of Pinterest is that its users actually want to be advertised to. They tend to search with generic terms like “outfit inspiration,” “healthy recipes,” or “kitchen remodel ideas,” rather than specific brands, which gives lesser-known brands a chance to connect with new customers.
Increasing the number of international users is key to Pinterest’s growth. International monthly average users (MAUs) increased by 46% in 2020, compared to 11% for the U.S. But U.S. users still generate about 18 times the revenue that international users do, and Pinterest still has lots of growth potential on that front.
Its U.S. average revenue per user (ARPU) was $5.94 in 2020. By comparison, Facebook (NASDAQ:FB) generated $54 per user in the U.S. As Pinterest makes it easier to spend money using the platform, there’s plenty of room to increase revenue within the U.S.
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